工商管理硕士英语视听说教程 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

常青、杨春艳主编的这本《工商管理硕士英语视听说教程》是哈尔滨工业大学“十二五”规划教材，以《MBA英语教学大纲》为依据编写。主要包括10

个单元，涉及食品安全、科技媒体、社会医疗等现在比较流行的话题，同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。

《工商管理硕士英语视听说教程》适用于工商管理硕士以及具有同等英语水平的学生使用。

Unit 1 Training and Seminar

Part I Watching and Listening

Activity 1 : Studying Abroad

Activity 2: Conference and Training Inquires

Activity 3 : Decision Making

Part II Communication and Discussion

Task 1 : Overseas Study

Task 2: Preparation for a Seminar

Task 3: Training Methods

Part III Situational Conversations

Situation 1 : Workshop

Situation 2: Giving a Presentation

Part IV Presentation Skills

Self-Introduction

Part V Culture Notes

Western Festivals

Unit 2 Business and Traveling

Part I Watching and Listening

Activity 1 : Travel Arrangements

Activity 2: China's High Speed Rail

Activity 3 : Having a Reservation

Part II Communication and Discussion

Task 1 : Preparing for a Business Trip

Task 2: Unforgettable Business Trips

Task 3 : Cutting down Stress of Business Trips

Part III Situational Conversations

Situation 1: Farewell Dinner

Situation 2: Business Trip Abroad

Part IV Presentation Skills

Nonverbal

Part V Culture Notes

A Safe Trip Abroad

Unit 3 Advertising and Marketing

Part I Watching and Listening

Activity 1 : Ad of Canon

Activity 2 : Value of Advertising

Activity 3: Marketing Strategy

Part II Communication and Discussion

Task 1 : The Influence of Advertisement

Task 2 : Advantages and Disadvantages of Ads

Task 3 : Marketing Campaign

Part III Situational Conversations

Situation 1 : False Advertising

Situation 2 : Achievement Reviews

Part IV Presentation Skills

Structure of Oral Presentation

Part V Culture Notes

Western Traditions and Taboos

Unit 4 Males and Females

Part I Watching and Listening

Activity 1 : Changing Roles of Males and Females

Activity 2: A Call to Men

Activity 3 : Women's Ability to See More Colors

Part II Communication and Discussion

Task 1 : Men's Fantasy

Task 2 : Attractiveness of Women to Men

Task 3: Gender Differences

Part III Situational Conversations

Situation 1 : Talking about Husbands

Situation 2: Creating Ideas

Part IV Presentation Skills

Questions & Response to Questions

Part V Culture Notes

The Western Astrology and Chinese Zodiac

Unit 5 Social Media and Technology

Part I Watching and Listening

Activity 1 : The Future of Customer Experience

Activity 2: Reading in the Internet Age

Activity 3 : iPad

Part II Communication and Discussion

Task 1 : Media Formats

Task 2: Paper Books and E-books

Task 3: Media Literacy

Part III Situational Conversations

Situation 1 : E-products

Situation 2 : Infomania

Part IV Presentation Skills

Numbers

Part V Culture Notes

American and British Newspapers

Unit 6 People and Career

Part I Watching and Listening

Activity 1 : Leading to Success

Activity 2: How to Perform Effectively in a Job

Interview

Activity 3: Money Types

Part II Communication and Discussion

Task 1 : Discussion on Success

Task 2 : Recruitment of Staff

Task 3 : Employee Benefit

Part III Situational Conversations

Situation 1: Job Hopping

Situation 2 : Promotion

Part IV Presentation Skills

Describing People

Part V Culture Notes

Chinese Festivals

Unit 7 Food and Safety

Part I Watching and Listening

Activity 1: Taboo Food

Activity 2: Nutrition or Poison

Activity 3 : Seed of Suicide

Part II Communication and Discussion

Task 1: Extreme Food

Task 2: You Are What You Eat

Task 3: Vegetarian Food

Part III Situational Conversations

Situation 1 : Cooking

Situation 2: Making Coffee

Part IV Presentation Skills

Chart

Part V Culture Notes

Traditional Chinese Culture (1)

Unit 8 Conferences and Negotiations

Part I Watching and Listening

Activity 1 : Hosting a Meeting

Activity 2: Business Negotiation

Activity 3 : Business Conference

Part II Communication and Discussion

Task 1 : Hosting a conference

Task 2: Interview and Evaluation

Task 3: Business Conference

Part III Situational Conversations

Situation 1 : Giving Suggestions

Situation 2 : Bonus

Part IV Presentation Skills

Interpreting (1)

Part V Culture Notes

Negotiation

Unit 9 Health and Therapy

Part I Watching and Listening

Activity 1 : American Health Care System

Activity 2: Traditional Chinese Medicine

Activity 3 : Ho'oponopono

Part II Communication and Discussion

Task 1 : Health Care Systems in Different Countries

Task 2: TCM and Other Therapies

Task 3: How to Stay Healthy

Part m Situational Conversations

Situation 1 : Talking about TCM

Situation 2 : Check-up

Part IV Presentation Skills

Giving Instructions

Part V Culture Notes

Traditional Chinese Culture (2) : Buddhism

Unit 10 Anniversary and Celebrations

Part I Watching and Listening

Activity 1: Graduation ceremony

Activity 2 : Theme Party

Activity 3 : The Queen's Speech

Part II Communication and Discussion

Task 1 : Celebrations

Task 2: Party Planning

Task 3 : Gift Giving

Part III Situational Conversations

Situation 1 : Graduation Season

Situation 2 : Congratulations

Part IV Presentation Skills

Interpreting (2)

Part V Culture Notes

Dinner Table Etiquette

Scripts

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