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突出提要之外:Microsoft Office PowerPoint 2007 高效演示文稿创建(光盘)Beyond Bullet Points书籍详细信息

  • ISBN:9780735623873
  • 作者:暂无作者
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  • 出版时间:2007-10
  • 页数:暂无页数
  • 价格:265.60
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:16开
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  • 更新时间:2025-01-20 18:15:33

内容简介:

Transform your presentations and boost your impact with practical, easy-to-apply techniques for using PowerPoint 2007. Author Cliff Atkinson is a presentation-skills expert who is helping revolutionize the way Fortune 500 companies design and deliver their critical presentations. Even major news media reported the contribution of Cliffs techniques to a verdict in a high-profile trial. In his highly-regarded, popular book Beyond Bullet Pointsnow fully updated for PowerPoint 2007Cliff shares his innovative three-step method that helps you unlock the amazing story buried in those bullet-riddled slides. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of projected media to create a rich, engaging experience. With easy-to-use templates, advanced tips, and plenty of illustrations and examples, youll learn techniques to help you clarify, visualize, and present your ideas so that your audience will remember your important message. This newly revised, popular guide now includes a CD with sample PowerPoint 2007 files and graphics.


书籍目录:

Acknowledgments

Introduction

Chapter I Making Headlines Beyond Bullet Points

 Can I Really Change the World with a PowerPoint Presentation?

 The Perfect PowerPoint Storm

 Stepping onto the Media Stage

 A Singular Story

 The Heart of the Problem

 Distilling the Essence

 Mixing Mediums

 Fade to Gray

 Stark Choices

 Winds of Change

 The Power of BBP in Your Hands

Chapter 2 Teaching an Old Dog New Tricks

 Three Bedrock Tools of PowerPoint

 Trick 2: Use Slide Sorter View to Manage the Volume

  In Search of "Research Reality"

  Research Reality 1: You Have to Respect the

  Limits of Working Memory

  BBP Respects the Limits of Working Memory

  The Old Way Ignores the Limits of Working Memory

 Trick 2: Use Notes Page View to Sync Pictures and Narration

  Research Reality 2: You Have to Address the Two Channels

  BBP Addresses the Two Channels

  The Old Way Addresses Only One Channel

 Trick 3: Use Normal View to Guide the Eye and Ear

  Research Reality 3: You Have to Guide Attention

  BBP Guides Attention

  The Old Way Does Not Guide Attention

  A Well-Trained Tool

Chapter 3 Getting Started with BBP

 What Does the Road Ahead Look Like?

 Sewing Up Understanding with BBP

  The Heart and Brain of BBP: The Story Template

  The Built-In Story Structure

  Theory Becomes Practical

 Step 1: Choose a Story Thread and a Pattern to Follow

 Step 2: Pull Through What's Most Important First

 Step 3: Guide the Visual and Verbal Strands with Your Storyboard

  Sketching the First Five Slides

  Sketching the Rest of the Slides

  Applying Custom Layouts

  Adding Graphics to the First Five Slides

  Adding Graphics to the Rest of the Slides

  Stepping into the Screen

  Presenting in Multiple Views

  Presenting with a Tablet PC

  Presenting Online

  Documenting the Experience

 Getting Started with the BBP Story Template

 Writing Headlines Using Three Ground Rules

  Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice

  Rule 2: Be Clear, Direct, Specific, and Conversational

  Rule 3: Link Your Ideas Across Cells

Chapter 4 Planning Your First Five Slides

Chapter 5 Planning the Rest of Your Slides

Chapter 6 Setting Up Your Storyboard and Narration

Chapter 7 Sketching Your Storyboard

Chapter 8 Adding Graphics to Your Storyboard

Chapter 9 Reviewing a Range of BBP Examples

Chapter 10 Delivering Your BBP Presentation

Chapter 11 Preparing Others for BBP with a 5-Minute Exercise

Appendix A BBP Ground Rules and Checklists

Appendix B Presenting BBP with Two Views

Appendix C Starting Your Point A and B Headlines

Appendix D Starting Your Call to Action Headines


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下载点评

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